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Crisis Management and Communications Planning Reference Guide

When a mining company experiences a major accident or incident, everyone in the industry is affected. News of the accident is broadcast around the world, prompting the public to question the practices and safety of the industry.
Prior to the development of the Towards Sustainable Mining (TSM) initiative by the Mining Association of Canada (MAC) in 2000, research was conducted with both internal industry leaders and external stakeholders. Both shared a concern that people’s judgment of the mining industry was negatively influenced by incidents such as tailings dam breaks, fires, explosions and mine accidents that resulted in harm to people and the environment.

Significantly, however, while the external stakeholders were concerned about the potential of accidents and incidents, they also expressed a grave concern about how the mining industry communicated during and after a crisis of this kind. From their perspective, the industry must do all it can to prevent accidents, but, despite best planning and practices, if an incident does occur, the industry must improve its communication effectiveness and responsiveness. This finding spurred the MAC TSM Governance Team to take action. A crisis management team was formed to study best practices in the industry and make recommendations on how to proceed.

This reference guide has been designed to assist your company in developing or improving your plans for responding to, and communicating during, a crisis. It is a planning guide and deals with external and internal communications issues, not operational issues, and reflects best practices drawn from the mining as well as other industries.